The Promise of a New Home

The Promise Homes Company was launched in May 2017 as one of the largest minority-owned managers of institutional-quality, single-family residential rental property in the United States, with a focus on working class and middle class communities.

We believe that by supporting our residents with a series of financial and economic support services, we not only improve the lives of our residents, but we also build a stronger and more resilient company. We aim to improve the communities that we serve by enhancing the lives of our residents and by recognizing them as our shared strength.

We Promise our residents quality housing at affordable prices as well as financial empowerment and assistance that would position them financially to eventually own a home.

We Promise our communities that we will improve the lives of our residents, enhance the overall environment of the communities we invest in, and create local, sustainable jobs.

We ask our residents to Promise to take advantage of the range of financial empowerment tools and services that we offer with one purpose: to improve the quality of their lives and support the communities that we share.

Executive Leadership

John Hope Bryant


Named by American Banker as “Innovator of the Year” in 2016, and one of Time Magazine’s “50 Leaders for the Future” in 1994, John Hope Bryant is an American entrepreneur, author, philanthropist, and prominent thought leader on financial inclusion, economic empowerment and financial dignity.

Bryant founded The Promise Homes Company as a start up idea in the summer of 2017, and by the summer of 2021 he had grown it into becoming the largest minority controlled single family home rental company in the nation, and by December, 2021, was under contract to recapitalize the company into a new joint venture for 120M. Bryant simultaneously closed a 200M credit facility to grow the new joint venture by December, 2021, marking one of the largest capital raises by a black owned company in more than a decade (according to Black Enterprise).

Bryant is the Founder, Chairman, and Chief Executive Officer of Operation HOPE, Inc.; Chairman and Chief Executive Officer of Bryant Group Ventures, and Co-Founder of Global Dignity. His work has been recognized by the last five U.S. presidents, and he has served as an advisor to the last three sitting U.S. presidents. He is responsible for financial literacy becoming the policy of the U.S. federal government. In January 2016, Bryant became the only private American citizen to inspire the renaming of a building on the White House campus, when the U.S. Treasury Annex Building was renamed the Freedman’s Bank Building. The Freedman’s Bank legacy is the basis of the narrative for the important work of Operation HOPE—to help all people become fully integrated into our nation’s economy.

Bryant is a founding member of Clinton Global Initiative, a LinkedIn Influencer, contributor to Huffington Post and Black Enterprise, and a member of the World Economic Forum Expert Network. His Facebook Live “Silver Rights” series has received millions of views, and serves as an engaging platform to foster essential discussion in the digital space around financial inclusion and social uplift.

He has received hundreds of awards and citations for his work, including Oprah Winfrey’s Use Your Life Award and the John Sherman Award for Excellence in Financial Education by the U.S. Treasury. Mr. Bryant is also the author of bestsellers How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class (Barrett-Koehler), and LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World (Jossey-Bass).

Management Team

Jake Keating 


Jake Keating is the Head of Operations at The Promise Homes Company. Prior to Promise Homes, Jake served as a senior member of the Acquisitions & Capital Markets team at Front Yard Residential from 2017 to 2021. His responsibilities focused on a variety of corporate development functions to expand and optimize Front Yard’s affordable single-family rental portfolio. He also worked at Bank of America in the CFO group, within the Consumer and Global Wealth & Investment Management divisions. Jake holds a BS in Business from North Carolina State University.


Jackie Williams


 Jackie Williams is the Head of Resident Engagement & Social Impact. Her primary responsibility is to implement the resident engagement strategy and the execution of The Promise Homes Company Enhanced Services. Additionally, she has helped oversee day-to-day operations to support the growth and goals of The Promise Homes Company.  Prior to Promise Homes, Williams worked at a full-service investment bank focused on the real estate and financial services sector. She spent most of her 5+ years at the investment bank in equity research working directly with Senior Analysts to build out coverage and perform fundamental analysis on companies within the financial services and real estate sectors. Williams received her BS in Finance from Fairfield University.

Mary Caneer


Mary Caneer is Chief Financial Officer at The Promise Homes Company. Mary is a Certified Public Accountant with 24 years of experience in the commercial real estate industry.  Prior to joining The Promise Homes Company, Mary held various management positions within the accounting and finance divisions of three publicly-traded real estate investment trusts, a family office and an institutional real estate fund manager. She began her career with Ernst & Young in Atlanta serving clients in the real estate and hospitality industries.  Mary is an alumna of Wake Forest University, where she earned her undergraduate and graduate degrees in Accountancy.  She serves on the board and chairs the finance committee of Global Village Project, a nonprofit school for refugee girls in Decatur, GA.

Tim Birt


Tim Birt is a Director at The Promise Homes Company. Prior to joining The Promise Homes Company Tim retired from the daily grind of 25yrs at Tim Birt Enterprises. He owns commercial and residential properties in the metro Atlanta area. Tim Birt Enterprises provided exceptional service in commercial and residential contracting including renovations, facility maintenance and management.  Mentored by the late Herman J. Russell, founder of H.J. Russell and Company. His life’s work has now led to his new role within Promise Homes as Director of Community Engagement, Minority Vendor Program Management.